diff --git a/src/AddIns/BackendBindings/WixBinding/Project/Templates/WixProject.xpt b/src/AddIns/BackendBindings/WixBinding/Project/Templates/WixProject.xpt
index cd898e91f6..6cc95a05e7 100644
--- a/src/AddIns/BackendBindings/WixBinding/Project/Templates/WixProject.xpt
+++ b/src/AddIns/BackendBindings/WixBinding/Project/Templates/WixProject.xpt
@@ -14,7 +14,7 @@
 	
 	<!-- Template Content -->
 	<Project language = "Wix">
-		<PropertyGroup>
+		<PropertyGroup escapeValue="false">
 			<DefineConstants>DATADIR=$(SharpDevelopBinPath)\..\data\resources\InstallerBitmaps</DefineConstants>
 		</PropertyGroup>
 		<Files>